Polle de Maagt
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Personalisation Thoughts

July 2016

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Personalisation gone wrong
  • Polle de Maagt
  • Posted by Polle de Maagt
04/07/2016
5 min read

Personalisation: it will get worse before it gets better

Big data. Precision marketing. Digital becomes human. Personalised experiences. Artificial Intelligence. Bots. Digital Transformation. There has never been such a trust in...

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