The best brands don’t just communicate; they act.
I help organizations rethink how they behave and engage with customers by creating meaningful experiences. Curious?
I’ve had the privilege of working with some amazing global brands that don’t just talk about change—they do make it happen.
I tend to do whatever is necessary to get the job done, but you could categorise it in three distinct areas: storytelling, strategy and ways of working.
Got a feeling I might be able to help you and your team?
Transformation isn’t about having the perfect theory—it’s about turning ideas into real, tangible change. I take a practical, collaborative approach, blending principles from design thinking, agile ways of working, service design, and behavioral psychology to fit the challenge at hand. No rigid frameworks, no one-size-fits-all solutions—just the right tools, applied in the right way, with the right people. Because real impact happens when teams think, create, and act together.
LEGO Serious Play
Liberating structures
Hyper Island
Agile / SCRUM
IDEO
Horse sense
I regularly share insights on customer experience,
strategy, and organizational change.
In late 2015, I almost died of a kidney rupture and a lung infection – it changed my perspective on life profoundly.
First, I decided to make as many beautiful memories as possible. I started to explore more of the world and did solo thru hikes through Greenland and the Jordan desert. But also, I started living more intentionally with my kids – less iPads, more blanket castles and dancing in the rain.
Second, I decided to take less nonsense. To not accept the horrible relationship between brands and people. I started doing fewer meetings and more doings. Fewer powerpoints, more doing stuff.
And more than ever, I am obsessed with changing companies to be less about ads and more about acts. Impact is about doing. Start doing more.
The best brands don’t just communicate; they act. I help organizations rethink how they behave and engage with customers by creating meaningful experiences. Curious?