Polle de Maagt
Polle de Maagt
among others
many end up at 2
Three moments I get called in.
A story that has to move a room.
A board, a townhall, a keynote. The date is set, and the deck informs but doesn't move anyone yet.
The storyline, the deck and the words to say it.
A strategy that has to leave the document.
It's written down. It's not yet in people's heads, or in the choices they make on Monday.
A trajectory. The real choices on one page, working sessions with your team, and follow-up until it holds.
A team that has to start working differently.
Sharper questions, fewer meetings, better tools. AI included, but never the point.
Strategy days, workshops and quarterly reviews, each designed around one question.
Best for leadership teams with something that has to land. Less for a deck that only needs polishing, a campaign, or a workshop without a question behind it.
Looking for a speaker? Usually I help others tell the story. For the right room, I take the stage myself. Let's talk →
Case files.
No client names in the stories, no details that aren't mine to share. Their work, my part in it, and what happened next.
2024 to 2026 · Sport, governance A federation back on its feet.
A national football federation, a management team that didn't carry one strategy, and a loss of €12 million. How do you get everyone behind one direction, and keep it there?
Helped shape the strategy with the management team, and set up a new structure and a fixed rhythm for strategy and goal setting, so choices got made and followed through.
A management team behind one strategy, and an organisation healthy again: from minus €12 million to plus €8 million.
Since 2011 · Aviation, social service An airline that answers where its customers are.
Customers were asking their questions on Twitter, Facebook, WhatsApp, Messenger and other one-to-one channels, not on the phone. How does a flag carrier give excellent service where its customers already are, day and night?
Helped shape the digital and social strategy, and helped build what became one of the largest social customer service teams in the world, alongside campaigns that won Webbys, Effies and Cannes Lions.
At its peak around 100,000 questions a week answered on social, voted best in social customer service more than once, and so much part of the service that it was announced on board.
2020 · Rail, during the pandemic A railway in a pandemic.
Trains running at less than a tenth of normal. How do you keep the country moving safely now, and bring travellers back later?
Helped leadership tell one story through the crisis, and built the case for a pilot with pre-registered trips and a long-term plan to spread travellers over the day and the week.
Spreading travel became a lasting board theme, with regional agreements between schools, employers and the railway.
In November 2015 I nearly died. Since then I spend my time on what gets done, not on what gets said. That goes for my work too.
Read the story →Something coming up that has to land?
Tell me what is on the table. Half an hour, no deck needed.
We will know quickly whether I am the right person for it.
Not ready for a conversation yet? Movements is a quarterly brief on the shifts that change what people expect. Request access →
Not ready for a conversation yet? Movements is a quarterly brief on the shifts that change what people expect. Request access →