How I work.

Better everyday.

Changing companies to be less about ads and more about acts isn’t easy. Change isn’t easy. I try and inspire, plan, strategize, engage and communicate to help teams, managers, executives and companies change.

Here are the tools I use to do so – here’s how I work.

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How I work.

Simplification is the ultimate sophistication.

I am pretty obsessed with being a better person every day myself. To make things easier, simpler, better for others to understand, use and re-use.

I listen, plan, read, learn, experiment and try to fit these ideas into models, a toolbox, beliefs and my blogposts. I try and share these ways of working here – for others to build on, to improve or challenge. Want to know more? Contact me or read on.


I try to expand my toolkit of exercises, models, frameworks, and structures continuously. Here’s an overview of the structures I often use.


Graphs, structures, frameworks might help make sense of a complex situation. Here are some of my favorites.


Navigating the worlds of customer experience, brands and digital transformation are difficult enough with some guiding principles, let alone without.


I try and share as much of my ideas and works in progress in my blog.

Keep me posted!

I send out an irregular newsletter with my favorite excercises, presentations and thoughts. Subscribe to stay posted.

Let me help you

Acts, not ads.

I have 15+ years in changing companies to be less about ads and more about acts. I'd love to hear your story and see how I can help.

Contact me
Polle de Maagt