FIGHTING UNREMARKABLE AUTO REPLIES SINCE 2010
They’re arguably the worst thing that ever happened to mankind – auto replies. Join my fight to get rid of unremarkable out-of-office replies and other auto replies. To help, I’ve collected some great positive exceptions, starting with the one below. Let’s turn automatic into automagic.
What will usually happen is the more that companies and organisations know about you, the more and the more different messages they will send you. Bought sports goods once? They will send you sports emails. Bought kids toys once? They will send you offers for toys. Bought a book? Book retargeting on social channels. Looking for
While the opposite should be true – the more companies know about you, the less they should and could email you. They should help you save time by removing irrelevant offers, messages and emails.
Serial entrepreneur and investor Kevin Rose sort of felt the same when he unsubscribed 5000 people from his newsletter because they had not opened his last 4 newsletters. Don’t send more newsletters, send less.
