“Whatever you do, do something worth sharing” for Fontys Hogescholen
A group of students from the International Lifestyle Studies at Fontys in Tilburg is visiting Ghent for a…
“What do you want your consumers to tell about you?” for Vrijetijdshuis Brabant
I was born in Tilburg, in the Dutch province of Brabant. That leaves a permanent mark. I consider…
“The best digital advertising in the world” for Vlerick Leuven Gent Management School
Did a last minute speaking engagement at Vlerick Management School this morning for the Master of Marketing. Such…
“Transmedia storytelling and other slang for ‘create stuff worth sharing’” for Wereldomroep
Ah, Kai Mook, our favorite elephant and lean and mean conversion machine. I used Boondoggle‘s Baby Elephant case…
“Why this digital age needs a new kind of communication specialist” for Fontys Hogescholen
I was pretty honoured when I was asked by my old school, Fontys in Eindhoven, to be one…