“Why we keep failing in really implementing social media” for #Marcom12
So, social media has been around since 2003. But let’s be honest, not too much has changed in…
“Service is sales. Why service management is the single most important thing. Ever.” for Heliview Service Management Conference
The coolest stuff in social happens when old meets new. When a traditional company like Amex integrations social…
“From social gimmicks to social business; Storytelling in the social age.” for PromaxBDA New Zealand / Australia
I love storytellers. Whether it is my grandfather, skilled presenters like Tom Palmaerts or Steven van Belleghem, brands…
“The social business case” for STIMA Social Media Bootcamp #smb0805
Belgian marketing association STIMA organised their Social Media Bootcamp, a mix of easy-intermediate-expert sessions on social. A pretty…
I’m speaking at #fusionmex … but now what?
I’m really excited to be speaking at #fusionmex in Antwerp this friday. Consider it your annual dose of…
“Do stuff worth sharing. Small steps to success in this digital world.” for #KJ12
Some events just feel like a great gettogether of friends. The annual Kids & Jongeren marketing (youthmarketing) event…
Do-it-yourself health: A plea for technology and nudge mechanisms in health for UMC Utrecht
One of the big fronteers for the coming years: the future of health and the quantified self. Over…
“A plea for geeks and fails in public services” for Brussels Regional Informatics Center
Don’t tell people what to do, use small interventions to help them make the right decisions. It sounds…
“The noble art of building brands worth sharing” for EURIB
Rik Riezebos is one of my personal heroes. As a students, his books on brand management and positioning…
“Why you shouldn’t use social media” for AGX
I was invited at one of my favorite no-nonsense local digital agencies, the guys and gals of AGX…