Don’t tell people what to do, use small interventions to help them make the right decisions. It sounds a bit like Kim-Jong-Il-style manipulation, but it’s the basic concept behind nudge (and it’s token gamification). And I believe it’s the way to go for (semi-)government. More than communication campaigns. More than using social media for the sake of social media. How can government really change people’s behavior for the better.
I’ve been spending a lot of time working on nudge projects lately (and that’s why I love Hivos’ recent experiments). It’s about managing expectations, acts not ads and failing and creating momentum.
So, when I was asked to do a presentation for Brussels Regional Informatics Center Conférence Annuelle/Jaarlijkse Conferentie 2011, it was a pretty easy choice to do a plea beyond social media alone. A plea for feeks, fails … and nudge.[slideshare id=10541817&doc=2011-12-09-cibg-nudge-111210055947-phpapp02]