“Why you shouldn’t use social media” for AGX
I was invited at one of my favorite no-nonsense local digital agencies, the guys and gals of AGX…
The most powerful thing on earth: not telling people what to do.
Early this year, I got a check with ‘thank you’ written on it. A clear act to nudge…
“A plea for gradual engagement” for KoeweidenPostma
I have been working on the concept of gradual engagement for the last few weeks. It starts from…
“Whatever you do, do something worth sharing” for Fontys Hogescholen
A group of students from the International Lifestyle Studies at Fontys in Tilburg is visiting Ghent for a…
“How social media is the logical next step in loyalty” for Dunck Loyaltycafe
So, with new technologies and social media becoming omnipresent, how will loyalty marketing change? A short exploration of…
Social media and internal communications: “Consumers want another kind of company” for BViC
More than ever, companies are about committing acts, not ads and company culture is the way to differentiate…
“You’re paying the fee for being unremarkable” for Social Media Congres 2011
Amsterdam’s Social Media Congres 2011 is a two-day kickstart in social media. The first day (wednesday) has a…
“Commit acts, not ads” for InSites Consulting
These are pretty interesting times. Advertising, marketing, customer service and market research are blending and create new opportunities.…
“What do you want your consumers to tell about you?” for Vrijetijdshuis Brabant
I was born in Tilburg, in the Dutch province of Brabant. That leaves a permanent mark. I consider…
“Facebook Marketing 101: Best Practices” for InSites Consulting
With more and more companies joining (or wanting to join) Facebook for commercial reasons, here’s a quick 101…