December 2, 2011
“Why you shouldn’t use social media” for AGX
I was invited at one of my favorite no-nonsense local digital agencies, the guys and…
November 15, 2011
The most powerful thing on earth: not telling people what to do.
Early this year, I got a check with 'thank you' written on it. A clear…
June 7, 2011
“A plea for gradual engagement” for KoeweidenPostma
I have been working on the concept of gradual engagement for the last few weeks.…
March 31, 2011
Social media and internal communications: “Consumers want another kind of company” for BViC
More than ever, companies are about committing acts, not ads and company culture is the…
February 18, 2011
“Commit acts, not ads” for InSites Consulting
These are pretty interesting times. Advertising, marketing, customer service and market research are blending and…
January 21, 2011
“Facebook Marketing 101: Best Practices” for InSites Consulting
With more and more companies joining (or wanting to join) Facebook for commercial reasons, here's…