“Why you shouldn’t use social media” for AGX
I was invited at one of my favorite no-nonsense local digital agencies, the guys and gals of AGX…
The most powerful thing on earth: not telling people what to do.
Early this year, I got a check with ‘thank you’ written on it. A clear act to nudge…
“A plea for gradual engagement” for KoeweidenPostma
I have been working on the concept of gradual engagement for the last few weeks. It starts from…
“Whatever you do, do something worth sharing” for Fontys Hogescholen
[slideshare id=8148521&doc=20110530csfontysconversationworthy-110530043747-phpapp01] A group of students from the International Lifestyle Studies at Fontys in Tilburg is visiting Ghent…
“How social media is the logical next step in loyalty” for Dunck Loyaltycafe
[slideshare id=7669783&doc=20110419cmdunckloyalty-110418224103-phpapp01] So, with new technologies and social media becoming omnipresent, how will loyalty marketing change? A short…
Social media and internal communications: “Consumers want another kind of company” for BViC
[slideshare id=7458051&doc=20110401cmbvicinternalcommunications-110331024940-phpapp01] More than ever, companies are about committing acts, not ads and company culture is the way…
“You’re paying the fee for being unremarkable” for Social Media Congres 2011
[slideshare id=6996361&doc=20110223cmsocialmediacongres-110220232510-phpapp01] Amsterdam’s Social Media Congres 2011 is a two-day kickstart in social media. The first day (wednesday)…
“Commit acts, not ads” for InSites Consulting
[slideshare id=6969692&doc=20110218cmrd-110218022255-phpapp01] These are pretty interesting times. Advertising, marketing, customer service and market research are blending and create…
“What do you want your consumers to tell about you?” for Vrijetijdshuis Brabant
[slideshare id=6777901&doc=20111220cmvrijetijdshuisbrabantnieuwemedia-110201120905-phpapp02] I was born in Tilburg, in the Dutch province of Brabant. That leaves a permanent mark.…
“Facebook Marketing 101: Best Practices” for InSites Consulting
[slideshare id=6647306&doc=20111220cmguidesfacebook-110120235722-phpapp01] With more and more companies joining (or wanting to join) Facebook for commercial reasons, here’s a…