Dossier Heineken: Viral – Beginning of the Macarena
AuthorPolle de Maagt
Published
Fun en inspelend op de hype van de Macarena is deze Heineken commercial. Erg slim.
Polle de Maagt
http://www.polledemaagt.com
Hi, my name is Polle de Maagt. I challenge organizations to be less about ads and more about acts.
For years, I’ve helped brands like KLM Royal Dutch Airlines, Rituals Nike, LEGO and IKEA rethink customer relationships; not through more marketing, but through meaningful experiences. Drawing from design thinking, agile, and service design, I focus on making real change happen.