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Zappos internal emails invite to WOW customers

Zappos internal mails invite to wow customers How to create a breeding ground for great customer service? It starts with a remarkable company culture and small interventions, as my old collegue Tom de Bruyne would say.

Yesterday, I encountered yet another example by Zappos. After my collegue Sam asked them a question, an internal email was sent out (see above). I just fell in love with the sentence “Sam asked a question! Lets wow this person and get back to them right away!”. Extremely simple but elegant way to motivate employees to actually live and act on the Zappos company culture.

Polle de Maagt
Polle de Maagt
http://www.polledemaagt.com
Hi, my name is Polle de Maagt. I challenge organizations to be less about ads and more about acts. For years, I’ve helped brands like KLM Royal Dutch Airlines, Rituals Nike, LEGO and IKEA rethink customer relationships; not through more marketing, but through meaningful experiences. Drawing from design thinking, agile, and service design, I focus on making real change happen.

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