Greenwashing is a term used to describe the practice of companies disingenuously spinning their products and policies as environmentally friendly, such...

“How likely is it that you would recommend this company to a friend or colleague?” is the ultimate question. Well …...

Please read my earlier post on re-messaging first. Social networks are really struggling to capitalize on their ad space. Untill now,...

Imagine you are in a store. You lay an eye on a product, say a new headphone, hold it, but decide...

Quite some well-dressed, well-groomed and well-payed consultants give their advice in boardrooms all over the world. Usually, ad agencies, branding agencies...

According to several sources, 10% of the people in the Netherlands use internet on their mobile phone at least once a...

Another sign of how figures can distort perception. Comscore released a press release last friday in which they shed some new...

The people at Proximity BBDO really knew what they were getting into when they started The Farm project “The Farm –...

The people at Proximity BBDO really knew what they were getting into when they started The Farm project “The Farm –...

There are brand architects, branding experts, companies that work to reinforce your brand capital or even your digital brand capital. There...