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"Dear agencies, We're taking over your clients on a no fee basis"

By 11/08/2009 No Comments

The people at Proximity BBDO really knew what they were getting into when they started The Farm projectThe Farm – Growing creative talent – A brand new young star agency by Proximity BBDO“. Twelve Belgian talents were selected to form a new agency. Work title: The Farm:

The Farm is an exclusive summercamp for graduates.

Talented and ambitious starters will be challenged to start a new agency. Proximity BBDO will train 12 graduates and take them through the world of digital and interactive marketing.

We screened 56 graduates and selected 12 to form two teams this summer. 1 team contains 6 profiles: an Account Executive, a Strategic Planner, an Art Director Online and one Offline, a Copywriter and a Web/Graphic Designer. This summer our 12 recruits are: Laura Verstraeten, Olivier Berger, Helen Bogaerts, Sofie De Clercq, Tom Vingerhoets, Nicolas Moerman, Kasper Vandenbussche, Sven Augusteynes, Jolijn Gijssels, Sven Thierie, Maarten Lauwaert and Bram Ceuppens.

In 3 weeks, the ‘intensive program’ will cover interactive workshops about social media, viral marketing en brand building. Amongst the tutors are many celebrated leaders of the Direct & Interactive divisions of Proximity BBDO, one of Belgium’s largest full service agencies.

The Farm is a professional intensive training program, offered free of charge. Attendees will be housed in a supplied mansion just outside Brussels.

The ‘best of class’ will be send out to one of the networks’ best agencies abroad.

Last night the 12 rising stars of the The Farm Project went out for a guerilla-ish campaign to promote the name of their new agency, Sekkaki. They left their message “You’re three weeks out of business, go home” at different agencies in Leuven (yes, at Boondoggle HQ) and Brussels. Check their blogpost and Flickr account for more content. Amazing way to promote their new venture and give a big fuck-you to the existing agencies:

DEAR AGENCIES,
You’re in for a three week holiday.
We’re taking over your clients on a no fee basis. Can you top that?
Who are we? Twelve young advertising aficionado’s prepared to go all the way for some surprising communication.

Great work, guys! But, really … when are you guys and gals coming over? Can’t wait to stop working and have a cocktail 😉

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