“Do stuff worth sharing. Small steps to success in this digital world.” for #KJ12
Some events just feel like a great gettogether of friends. The annual Kids & Jongeren marketing (youthmarketing) event…
Small ideas that help to save energy. Hivos’ Seduction project.
I wrote about the Hivos piece-of-tape-to-save-energy-experiment earlier. The experiment is part of a broader effort by Hivos to…
A piece of tape to save energy? Hivos’ small experiment.
The concept of nudge is the ultimate ‘acts not ads‘. Not telling what people should do, but using…
The most powerful thing on earth: not telling people what to do.
Early this year, I got a check with ‘thank you’ written on it. A clear act to nudge…
Brands and their social voice (and how this translates into dog food)
A brand definition for a dog food brand. It defines a purpose for the brand, a tone-of-voice, a…
Stop drinking champagne for a moment (the winnerest Dutch Webby winner of all)
So, there were 4 Dutch agencies that won a Webby award tuesday. LBi Lost Boys, KONG Amsterdam, Boondoggle…
Gaston Serpenti
Why cooler than you? Did more kickass advertising work before 30 than you. Occupation: Managing partner / creative…
Why I have a boring title. Marketing Consultant.
No conversation starter (pretty smart one, though). No Social Strategy Director. No Social Strategist. No Chief Banana Distribution…
Tom de Bruyne
Why cooler than you? Totally redefining the advertising industry Occupation: Managing partner / strategy director at Boondoggle Amsterdam…
“The best strategy: just do awesome shit.” for SintLucas
SintLucas is a breeding ground for new creatives. Every year, I get the chance to inspire all 4th…