Polle de Maagt
Polle de Maagt
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nudge

7 posts
nnudge
Tony Dungy
Yes! I want to learn more
  • 3 minute read

Tony Dungy installing baseball habits

  • byPolle de Maagt
  • 03/01/2019
  • No comments
nnudge
Toilet bags
Yes! I want to learn more
  • 1 minute read

On thinking less

  • byPolle de Maagt
  • 03/01/2019
  • One comment
Whenever I forgot something as a kid, my father would tell me that the best way to not…
nnudge

Add colour to improve people’s lives: Akzo Nobel’s Let’s colour campaign

  • byPolle de Maagt
  • 01/05/2012
  • No comments
Two weeks ago, Akzo Nobel launched a movie as a tribute to their parting CEO Hans Wijers. A…
LLittle Big Acts

A plea for scripted authenticity and kindness

  • byPolle de Maagt
  • 20/04/2012
  • 2 comments
A friend of mine is the manager of a large cafe in the city centre of Utrecht (The…
nnudge

Small ideas that help to save energy. Hivos’ Seduction project.

  • byPolle de Maagt
  • 09/12/2011
  • No comments
I wrote about the Hivos piece-of-tape-to-save-energy-experiment earlier. The experiment is part of a broader effort by Hivos to…
nnudge

Scribd lets you pay in content

  • byPolle de Maagt
  • 08/12/2011
  • No comments
Recently, I stumbled upon a recent feature of document sharing platform Scribd: pay in content. As an alternative…
nnudge

A piece of tape to save energy? Hivos’ small experiment.

  • byPolle de Maagt
  • 07/12/2011
  • 6 comments
The concept of nudge is the ultimate ‘acts not ads‘. Not telling what people should do, but using…

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