Tony Dungy installing baseball habits
As you probably know by now, I’m intrigued by having people think less instead of more. Thinking leads…
On thinking less
Whenever I forgot something as a kid, my father would tell me that the best way to not…
Add colour to improve people’s lives: Akzo Nobel’s Let’s colour campaign
Two weeks ago, Akzo Nobel launched a movie as a tribute to their parting CEO Hans Wijers. A…
A plea for scripted authenticity and kindness
A friend of mine is the manager of a large cafe in the city centre of Utrecht (The…
Small ideas that help to save energy. Hivos’ Seduction project.
I wrote about the Hivos piece-of-tape-to-save-energy-experiment earlier. The experiment is part of a broader effort by Hivos to…
Scribd lets you pay in content
Recently, I stumbled upon a recent feature of document sharing platform Scribd: pay in content. As an alternative…
A piece of tape to save energy? Hivos’ small experiment.
The concept of nudge is the ultimate ‘acts not ads‘. Not telling what people should do, but using…