Polle de Maagt
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change management

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  • Polle de Maagt
  • Posted by Polle de Maagt
20/10/2011
3 min read

From remarkable manifestos to remarkable acts for #RTFM11

Yesterday night, KREM and Seats2meet hosted an evening on the relationship between brands and consumers. Purpose? To create a Round Table...

  • Polle de Maagt
  • Posted by Polle de Maagt
10/05/2011
2 min read

Change management toolkit: implementing conversations and consumer connect

So, you crafted a fancy consumer connect strategy. You have a great plan to make every company touchpoint worth sharing. Now...

  • Polle de Maagt
  • Posted by Polle de Maagt
26/04/2011
3 min read

Pricing for radical change

Some weeks ago, I met the director of the Opera in Lyon. He told me a story about how we had...

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