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  • Polle de Maagt
  • Posted by Polle de Maagt
20/10/2011
3 min read

From remarkable manifestos to remarkable acts for #RTFM11

Yesterday night, KREM and Seats2meet hosted an evening on the relationship between brands and consumers. Purpose? To create a Round Table...

  • Polle de Maagt
  • Posted by Polle de Maagt
11/07/2011
3 min read

Let's make Facebook sponsored stories obsolete

Many brands already have a Facebook presence. A respectable number of them even has a substantial number of ‘likes’ (fans, followers,...

Managing expectations
  • Polle de Maagt
  • Posted by Polle de Maagt
03/06/2011
4 min read

Managing rising customer expectations

Every time KLM Royal Dutch Airlines helps a customer via Facebook or twitter on a saturday, sunday or in the evening,...

  • Polle de Maagt
  • Posted by Polle de Maagt
31/03/2011
1 min read

Social media and internal communications: "Consumers want another kind of company" for BViC

More than ever, companies are about committing acts, not ads and company culture is the way to differentiate from others. It...

  • Polle de Maagt
  • Posted by Polle de Maagt
01/02/2011
1 min read

"What do you want your consumers to tell about you?" for Vrijetijdshuis Brabant

I was born in Tilburg, in the Dutch province of Brabant. That leaves a permanent mark. I consider this my national...

  • Polle de Maagt
  • Posted by Polle de Maagt
09/10/2007
2 min read

Companies don't own their terms of service ...

… “Users dictate” the TOS that they will support.” In een discussie op de Graphing Social Patterns Conference was dit wellicht...

  • Polle de Maagt
  • Posted by Polle de Maagt
09/10/2007
2 min read

Companies don't own their terms of service ...

… “Users dictate” the TOS that they will support.” In een discussie op de Graphing Social Patterns Conference was dit wellicht...

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