Trolling is analogous to the fishing technique of “trolling”, where colorful baits and lures are pulled behind a slow-moving boat, often with multiple fishing lines, covering a large bodies of water, such as a large lake or the ocean. The trolling lures attract unsuspecting fish, intriguing them with the way they move through the water, thus enticing these foolish fish to “take the bait”. Not unlike unsuspecting internet victims, once hooked, the fish are reeled in for the catch before they realize they have been duped by the Troll/Fisherman.
Ok, I’ll confess. I get a lot of inspiration from the dark side of company culture and customer…
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