A few words about me

Hi, my name is Polle de Maagt. Pleased to meet you.

Companies should change to be less about ads and more about acts.

Curiosity. For as long as I can remember I have been curious. Curious to learn more. To explore different cultures. To find different, better ways of doing stuff.

I made a career out of it in which I try to learn about companies and their customers. And try to bridge the gaps between them. By inspiring the companies to change. By creating plans and strategies to bring this change into practice. By engaging and communicating this within these organisations. Because I think we can and have to to better. We need to change to be less about ads and more about acts.

I grew up in Tilburg (The Netherlands) where I used my curiosity mainly drawing and crafting with my mom and by building the most elaborate LEGO castles.

Average speaker rating of 87%

More on acts not ads

Polle de Maagt

My background

I started working for Belgian trendwatching agency Trendwolves in 2008, where I worked with Maarten Leyts and Tom Palmaerts, two remarkable trendwatchers, to uncover youth trends and youth/consumer insights.

I could not resist the temptation of joining Dutch/Belgian advertising agency Boondoggle in Amsterdam (and Leuven) early 2009. Tom de Bruyne, Gaston Serpenti and Astrid Groenewegen taught me everything there was to know about advertising. They let me work on clients like RabobankNike and KLM.

After moving to Gent, late 2010, I joined InSites Consulting, a pretty remarkable marketing research agency. Not to do research, but to change companies to be more consumer connected, based on extensive research and tested models and frameworks.

And now, for the last 10 years, the Ministry of World Domination, where I change companies to be less about ads and more about acts. We do inspirationcoaching and strategy for a range of agencies and clients.

Where I’ve Worked

2011 - Now
Prime Minister at Ministry of World Domination 🌍
2010-2011
Consultant at InSites Consulting 🇳🇱🇧🇪🇪🇺
2009-2010
Strategic planner at Boondoggle Agency 🇳🇱 🇪🇺
2008-2009
Trendwatcher at Trendwolves 🇧🇪🇪🇺

I'm married to the most beautiful woman in the world and we have two kids.

Traveling with an open mind – on omakase.

The Japanese habit of omakase (お任せ) when you’re ordering at a restaurant pretty much means, “I’ll leave it up to you”, inviting the chef to be surprising and innovative in the selection of dishes. I try to apply the idea behind to everything between how I plan my holidayshow I pick my runshow I pick my foodhow I explore cities and how I travel in general.

And as I travel 200+ nights per year for both business and leisure (mostly hiking), that’s a lot. So I keep an online notebook with plansthoughtsideasroutineshikeshacksdestinationsreviews and stories which I have aptly called ‘omakase’.

More on Omakase thinking

I found out about the Japanese habit of omakase (お任せ) when I was visiting the country in 2016. A few more words on how I apply it to my travels.

Trekking through the Jordan desert

One of my favorite travel experiences ever, trekking through the Jordan desert, following bedouin footsteps on the Jordan Trail.

Kilimanjaro summit

Late 2019, I summitted Kilimanjaro’s Uhuru Peak. An experience of a lifetime, but for less obvious reasons.