Most organisation adopt an oiltanker-approach when it comes to social media: big strategies, big projects, big promises, big investments. But doomed to hit a big iceberg. Rather than failing big, create small wins to create momentum within the organisation.
In short:
- Make a senior manager horny. (Example: Daniel Termont, Gent’s mayor)
- Small working groups without legacy. (Example: Rabobank)
- Launch new concepts below the company radar. (Example: KLM Surprise)
- Act small and learn from the results. (Example: Il Giglio d’Oro)
- Act with scrum, agile, beta mentality. (Example: The Larrik, London)
- More buy-in from your proof points. (Example: Accenture)
- Propel waves of success. (Examples: Delta, Accenture, KLM)
More in the deck below:
[slideshare id=13313446&doc=speedboatapproach-120613133723-phpapp02]