Movements

The shifts that change what
people expect.

A quarterly brief on what is moving among customers and colleagues, backed by evidence, with what it means for how you act.

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Cadence: One brief per quarter.
Built on: Evidence collected all quarter, clustered and qualified.
Access: By request, reviewed personally.
Behind it: Spotting shifts since 2007, when my first job was trendwatching at Trendwolves.

Movements · Q4 2026

Movement 1 The human becomes a right. Service is automated until nobody answers, and customers and regulators push back.
Movement 2 Growing up gets harder. More pressure, worse mental health for girls, less faith in the first job.

Plus three more movements, the evidence behind each one, and what it means for how you act. For members.