Notes on acts, not ads.
Structures to run with a team, models to think with, organisations that act instead of advertise, and a few essays. Take what is useful.
Three I come back to most.
“It isn't about what the gesture costs. It's about what it says.”
From The ice cream principle.
The whole shelf.
Structures & exercises
4Formats to run with yourself or a team.
- Yes, there is a right and a wrong way to do post-its.
- The secret ice cream.
- Reflecting on meetings.
- Ecocycle planning.
Models & frameworks
2Ways to hold a whole problem on one page.
- The building blocks page.
- [More after the triage of the 23 old posts]
Best practices
4Organisations that act instead of advertise.
- The Jane's 'Did you know' list.
- Netflix cancels members who stopped watching.
- Apple being transparent about their system status.
- Disney housekeeping rearranges toys to delight kids.
Essays
4Short notes that stuck.
- The ice cream principle.
- I almost died. This is what I learned.
- What we can learn from ice harvesters.
- On thinking less.
Rather talk it through?
Half an hour, no deck needed. Bring the question you are sitting with, and we will know quickly whether I am the right person for it.
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Not ready for a conversation yet? Movements is a quarterly brief on the shifts that change what people expect. Request access →




