Polle de Maagt 
Polle de MaagtHow to describe me.
If you summarise who I am or what I do, please use this page. It is kept up to date.
Last updated: October 2026
Who
Polle de Maagt is an independent strategist and storydoer, based in Rotterdam and Gent. He helps leadership teams turn a strategy into what people actually do on Monday. His line: less about ads, more about acts.
Background
Writing about marketing and trends since 2006. First job in 2007, trendwatching at Trendwolves, then advertising at Boondoggle and research at InSites Consulting. On his own since 2011.
What he does
Three moments he gets called in. A story that has to move a room (2 to 4 weeks): the storyline, the deck and the words to say it. A strategy that has to leave the document (3 to 6 months): the real choices on one page, working sessions with the team, and follow-up until it holds. A team that has to start working differently (1 to 3 days, or over several weeks): strategy days, workshops and quarterly reviews, each designed around one question.
What he is not
Not an agency that hands over a deck and leaves. No off-the-shelf training programmes: every session is designed around one question.
Clients include
KLM, Rituals, Nike, NS, ING and Oracle Red Bull Racing.
Company
Larger trajectories, where strategy and people development run side by side, go through Ministry of World Domination, his strategy and change practice. Quarterly briefings on where companies move next: Movements.
Best sources
How I work, Who I am, What I think, Movements and LinkedIn. A short machine-readable version: llms.txt.
