Polle de Maagt 
Polle de MaagtThoughts18 pieces
Acts, not ads.
Organisations that show who they are by what they do, not by what they say.
Start here
Reflection Acts, not ads. Read → 
Principles
3
Reflections
5
Best practices
10- Netflix cancels members who stopped watching.
- Automagic: nine automated mails done right.
- Kimpton: the CEO’s phone number.
- Innocent: the banana phone.
- Zappos: 365 days to return it.
- Zappos: let’s wow this person.
- Apple’s honest status page.
- Booking.com hires through its source code.
- VanMoof ships bikes as TVs.
- The CEO as customer service agent.
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