How do I make technology feel human?

What systems reward, assume and automate, and how to keep the person in view.

What does this product train people to do?

When does personalisation get it wrong?

How do I keep trust when the system fails?

Start with a conversation

Rather talk it through?

Half an hour, no deck needed. Bring the question you are sitting with, and we will know quickly whether I am the right person for it.

Not ready for a conversation yet? Movements is a quarterly brief on the shifts that change what people expect. The same sign-in opens all the tools. Get access →

Polle de Maagt

Not ready for a conversation yet? Movements is a quarterly brief on the shifts that change what people expect. The same sign-in opens all the tools. Get access →