A six-pack for the kitchen.

By Polle de Maagt · First published · Updated · 2 min read

Bourbon put a six-pack of beer for the kitchen on its menu. It gave diners a simple, tangible way to thank the people they rarely saw.

What it does

Lets diners add a thank-you for the kitchen to their order.

Company
Bourbon
Sector
Restaurants
Theme
HospitalityActs not ads
Place
Columbia, South Carolina
Year
2015

Story.

In 2015, I wrote about Bourbon, a whiskey bar and Cajun-Creole restaurant in Columbia.

The detail that mattered was not its whiskey list or its interior. It was a line on the menu.

The bottom of a restaurant menu with a marker circle around the line Six-Pack of Beer for the Kitchen
one more thing to order

“Six-Pack of Beer for the Kitchen.”

You could send your compliments through the person serving you. You could leave a tip. Here was another option: order something explicitly for the people making your dinner.

Part 1 of 3

What they did.

Bourbon made appreciation an ordinary part of ordering.

The kitchen was usually out of sight. The menu brought it into the conversation. Diners did not have to invent a gesture or ask whether one was possible. They could point to an item and order it.

This was an addition to tipping, not a reason to replace it.

Part 2 of 3

Why it works.

“Thank the kitchen” is a good intention. “Order a six-pack for the kitchen” is an action.

The item names the recipient and makes the next step clear. It uses a process diners already understand: choosing something from a menu.

The idea is not that everyone wants beer. It is that a business can make gratitude easier to express and direct it towards people whose work is less visible.

My original article claimed that this increased tipping frequency and amounts. It did not include supporting figures. The case demonstrates a design choice, not a measured improvement in tipping or staff satisfaction.

Part 3 of 3

Try it yourself.

Find the people behind your service whom customers rarely get to thank. Give customers a clear, optional way to acknowledge them.

Ask the team what they would actually appreciate. That might be a shared treat, a message or a contribution to a team fund. Do not assume alcohol is welcome, and do not make customer generosity a substitute for fair pay.

Try this

Ask one behind-the-scenes team what a useful thank-you would look like. Make it easy for customers to give it through a channel they already use.

Source: my “Best practice: six-pack of beer for the kitchen”, 14 April 2015. Menu and offer are historical, not a statement of Bourbon’s current menu. Edited for republication. Menu photo from the 2015 post.

Your version of this

Tried it, or thinking about it?

Let me know how it went.

Polle de Maagt

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