Polle de Maagt 
Polle de MaagtFrom the archive
Older pieces, left as they were.
I started writing here in 2006. These are the older posts I kept: the text as it was, the layout cleaned up. Some of them later grew into newer thoughts.
2020
2017
2012
- 12 JunReflectionNo web relations? You’re screwed. Web relations is the new normal.
- 4 JunReflectionThe magic of failing spectacularly.
- 8 MayBest practiceDroog lets you try their awesome design stuff in ‘Droog for Rent’.
- 1 MayBest practiceAdd colour to improve people’s lives: Akzo Nobel’s Let’s Colour campaign.
- 24 AprReflectionThank you, Hillman Curtis.
- 23 AprReflectionBeing right is not enough: Spa Citron.
- 20 AprBest practiceWrong in so many ways, done right: Akzo Nobel CEO Hans Wijers’ goodbye movie.
- 20 MarBest practiceColruyt: no coin lock on the shopping cart.
- 20 JanReflectionYou are not what you share.
2011
- 13 DecBest practiceAgency THEY helps you avoid the crowd, a true merry Christmas.
- 8 DecReflectionEvernote as a platform.
- 8 DecBest practiceScribd lets you pay in content.
- 21 NovBest practiceProving Skittles’ absurdism with a brand book.
- 20 NovBest practiceWelzijnszorg’s rich stories.
- 17 NovBest practiceMcDonald’s house rules (or: be careful what you ask for).
- 14 NovBest practiceAer Lingus managing expectations?
- 10 NovReflectionBrands and their social voice (and how this translates into dog food).
- 3 OctBest practiceThe most important 2% of your customers.
- 5 SepBest practiceGamification of your business network: Gist helps you learn that name.
- 5 SepReflectionWhat application developers and brands can learn from Sergey Bubka.
- 20 JulBest practice37signals gives 10,000 fans the finger.
- 20 JulReflectionFour dimensions of social sales.
- 20 JulReflectionHow Twitter forces gradual engagement.
- 7 JulBest practiceThe rise of social currency: Incubate.org’s personal affiliate program.
- 7 JunReflectionHow Facebook forces gradual engagement.
- 3 JunReflectionManaging rising customer expectations.
- 31 MayReflectionProactive versus reactive conversation management.
- 27 MayBest practiceCustomer centricity is in the details: “Sorry, sir, we don’t help reservation numbers, we help people.”
- 24 MayReflectionBeing conversation-worthy on every brand level.
- 24 MayBest practiceOne of the best advocacy campaigns ever: Il Giglio d’Oro Bed & Breakfast in Firenze.
- 13 MayReflectionOnce you learn to do something new, you never turn back.
- 10 MayReflectionChange management toolkit: implementing conversations and consumer connect.
- 28 AprReflectionNever talk like an advertising agency.
- 27 AprReflectionPricing for conversations (or: how low prices increase negative feedback).
- 22 AprReflectionLet’s stop over-hyping gamification. A plea for nudge and choice architecture thinking.
- 4 MarReflectionThank you? Let’s open a support ticket for that.
- 28 FebReflectionThe theory of managing expectations and conversations.
2010
- 24 DecReflectionWhat my girlfriend taught me about technology.
- 30 AugBest practiceA business card that makes you feel like a kid in a candy store.
- 25 AugBest practiceRemarkable house rules for coffeehouse Bagels & Beans.
- 18 AugBest practice“Dans nos prix sont inclus”: no-nonsense service by In ’t Spinnekopke.
2009
