“Dans nos prix sont inclus”: no-nonsense service by In ’t Spinnekopke.

Restaurant In ’t Spinnekopke in Brussels is abnormal in its simplicity. No fancy food. No iPod-enhanced food experiences. Just good food. Prepared with the ultimate care and tradition, but still, just good food.

As the guys at 37signals put it in their masterpiece Rework:

Which part of your equation can’t be removed? If you can continue to get by without this thing or that thing, then those things aren’t the epicenter. When you find it, you’ll know it. Then focus all your energy on making it the best it can be.

Their subtlety also shows in their service. No-nonsense. A really subtle diss to all over-charging and extra-charging competitors is the icing on the cake.

Written in 2010, left as it was. Where I took it later: Colruyt: no coin lock on the shopping cart.

Original: “Dans nos prix sont inclus”: no-nonsense service by In ’t Spinnekopke, 18 August 2010. Historical links may no longer work.