Remarkable house rules for coffeehouse Bagels & Beans.

I’m a sucker for great copy, so I instantly fell in love with the House Rules of Bagels & Beans, a Starbucks-esque coffee company in The Netherlands.

Some highlights:

We really don’t care how you pronounce “bagels”. We totally understand what you mean when you say “beagels” or “baggels”.

Complaining about slices of tomato and mozzarella or cheesecake that are cut unevenly is useless. We cut everything by hand.

And, my favorite:

It’s OK to bring your own food like hamburgers, fries and ice cream, so we can serve something healthy with it.

Written in 2010, left as it was. Where I took it later: McDonald’s house rules.

Original: Remarkable house rules for coffeehouse Bagels & Beans, 25 August 2010. Historical links may no longer work.