“Service is sales. Why service management is the single most important thing. Ever.” for Heliview Service Management Conference
The coolest stuff in social happens when old meets new. When a traditional company like Amex integrations social…
“Do stuff worth sharing. Small steps to success in this digital world.” for #KJ12
Some events just feel like a great gettogether of friends. The annual Kids & Jongeren marketing (youthmarketing) event…
“Why you shouldn’t use social media” for AGX
I was invited at one of my favorite no-nonsense local digital agencies, the guys and gals of AGX…
From remarkable manifestos to remarkable acts for #RTFM11
Yesterday night, KREM and Seats2meet hosted an evening on the relationship between brands and consumers. Purpose? To create…
“How social technologies are changing business” for Accenture
My dear friend Jort Possel at Accenture invited me to do a presentation on social technologies and how…
“A plea for gradual engagement” for KoeweidenPostma
I have been working on the concept of gradual engagement for the last few weeks. It starts from…
“Whatever you do, do something worth sharing” for Fontys Hogescholen
A group of students from the International Lifestyle Studies at Fontys in Tilburg is visiting Ghent for a…
Customer centricity is in the details: “Sorry, sir, we don’t help reservation numbers, we help people.”
Tonight, I will be staying at the Hotel Saint Sauveur with my girlfriend, her sister and family to…
More and more ‘advertising awards’ will be won by non-advertising-agencies.
The advertising industry might be the most award-heavy industry there is. Many advertising professionals go great lengths to…