loyalty

Like most frequent travellers, I am part of a loyalty program. Actually, I am part of several. Although I have my...

There aren’t many brands I spend more time with than the Belgian and Dutch railways (NMBS and NS). The last few...

So, with new technologies and social media becoming omnipresent, how will loyalty marketing change? A short exploration of cases by Starbucks,...

Another sign of how figures can distort perception. Comscore released a press release last friday in which they shed some new...