The Simple Sabotage Field Manual
It was the end of the Second World War in 1944, when the United States Office of Strategic…
The CIA guide to sabotaging companies
Ever been in a meeting where it seemed it was designed to suck all life out of the…
Gelijk hebben als merk is niet genoeg, Spa Citron
“Je hebt niks aan gelijk hebben als je in het ziekenhuis ligt”, dat was een van de gevleugelde…
Foursquare’s brand book, a missed opportunity to prove they’re all about making the real world easier to use
I love Foursquare‘s purpose “make the real world easier to use”. It’s a plea and commitment to use…
What would you do with a 30.000 euro customer? The NMBS, NS and one-sided loyalty.
There aren’t many brands I spend more time with than the Belgian and Dutch railways (NMBS and NS).…
McDonald’s house rules (or: be careful what you ask for)
Earlier, I wrote about how 2% of your customers who steal, cheat and misbehave force you to decide…
Aer Lingus managing expectations?
In a few weeks I will spend a long weekend in Dublin, relaxing with friends and visiting my…
Microsoft, your smart conversion optimization isn’t that smart
Update: A Microsoft employee contacted me this morning (september 5th) and forwarded the issue to the appropriate team.…
37signals gives 10.000 fans the finger
I love 37signals and their work. I love their philosophy and I strongly admire many of their employees,…
Gepersonaliseerde advertenties in Hyves niet zo gepersonaliseerd
Advertenties tonen op basis van het profiel van de gebruiker is begrijpelijkerwijs met een sterke groei bezig. Hoe…