Polle de Maagt
Polle de Maagt
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Browsing Category

Worst practices

10 posts
WWorst practices

The Simple Sabotage Field Manual

  • 04/02/2020
It was the end of the Second World War in 1944, when the United States Office of Strategic…
WWorst practices

The CIA guide to sabotaging companies

  • 04/02/2020
Ever been in a meeting where it seemed it was designed to suck all life out of the…
BBlogposts

Gelijk hebben als merk is niet genoeg, Spa Citron

  • 23/04/2012
“Je hebt niks aan gelijk hebben als je in het ziekenhuis ligt”, dat was een van de gevleugelde…
BBlogposts

Foursquare’s brand book, a missed opportunity to prove they’re all about making the real world easier to use

  • 22/11/2011
I love Foursquare‘s purpose “make the real world easier to use”. It’s a plea and commitment to use…
BBlogposts

What would you do with a 30.000 euro customer? The NMBS, NS and one-sided loyalty.

  • 18/11/2011
There aren’t many brands I spend more time with than the Belgian and Dutch railways (NMBS and NS).…
WWorst practices

McDonald’s house rules (or: be careful what you ask for)

  • 17/11/2011
Earlier, I wrote about how 2% of your customers who steal, cheat and misbehave force you to decide…
WWorst practices

Aer Lingus managing expectations?

  • 14/11/2011
In a few weeks I will spend a long weekend in Dublin, relaxing with friends and visiting my…
BBlogposts

Microsoft, your smart conversion optimization isn’t that smart

  • 04/09/2011
Update: A Microsoft employee contacted me this morning (september 5th) and forwarded the issue to the appropriate team.…
BBlogposts

37signals gives 10.000 fans the finger

  • 20/07/2011
I love 37signals and their work. I love their philosophy and I strongly admire many of their employees,…
PPersonalisation

Gepersonaliseerde advertenties in Hyves niet zo gepersonaliseerd

  • 30/03/2008
Advertenties tonen op basis van het profiel van de gebruiker is begrijpelijkerwijs met een sterke groei bezig. Hoe…
Polle de Maagt
By Polle de Maagt, Ministry of World Domination
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