Gelijk hebben als merk is niet genoeg, Spa Citron
“Je hebt niks aan gelijk hebben als je in het ziekenhuis ligt”, dat was een van de gevleugelde…
Foursquare’s brand book, a missed opportunity to prove they’re all about making the real world easier to use
I love Foursquare‘s purpose “make the real world easier to use”. It’s a plea and commitment to use…
What would you do with a 30.000 euro customer? The NMBS, NS and one-sided loyalty.
There aren’t many brands I spend more time with than the Belgian and Dutch railways (NMBS and NS).…
McDonald’s house rules (or: be careful what you ask for)
Earlier, I wrote about how 2% of your customers who steal, cheat and misbehave force you to decide…
Aer Lingus managing expectations?
In a few weeks I will spend a long weekend in Dublin, relaxing with friends and visiting my…
Microsoft, your smart conversion optimization isn’t that smart
Update: A Microsoft employee contacted me this morning (september 5th) and forwarded the issue to the appropriate team.…
37signals gives 10.000 fans the finger
I love 37signals and their work. I love their philosophy and I strongly admire many of their employees,…
