McDonald’s house rules (or: be careful what you ask for)
Earlier, I wrote about how 2% of your customers who steal, cheat and misbehave force you to decide…
The devaluation of commitment
I don’t know what happened, but suddenly brands started to commit to stuff . I plea guilty as charged.…
Oldskool: Ze zei meneer tegen me (McDonalds)
“Ze zei meneer tegen me” … wat een geniale commercial in het neerzetten van sfeer, cultuur en gevoel.