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  • Polle de Maagt
  • Posted by Polle de Maagt
29/11/2011

A follow up on yesterday’s article on the sharing bias, while some were confused by the concept of frictionless sharing. It...

  • Polle de Maagt
  • Posted by Polle de Maagt
20/07/2011

I talked about gradual engagement before and especially how Facebook forces gradual engagement. Where in Facebook, engagement is needed to stay...

  • Polle de Maagt
  • Posted by Polle de Maagt
07/06/2011

Many recent brand efforts are designed to end up in user streams, whether on Facebook, Twitter or any other social network....

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