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How Twitter forces gradual engagement

By 20/07/2011 November 13th, 2011 One Comment

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  • 40deuce says:

    Thanks so much for sharing some of our Sysomos data in here.
    I also agree with you that these gradual relationships are the ones that really work today. It’s no longer about coming up with an awesome one off campaign (although they still can work), it’s now about forming a relationship with your customer and keeping in touch with them so that you’re at the top of mind when it comes to making decisions. While these new tactics aren’t maybe as quick and easy a fix as a good one off campaign, the more work that gets put into developing a relationship the more it will pay off in the end.

    Sheldon, community manager for Sysomos

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