December 2, 2011
“Why you shouldn’t use social media” for AGX
I was invited at one of my favorite no-nonsense local digital agencies, the guys and…
November 21, 2011
Proving Skittles’ absurdism with a brand book
I love Skittles. The brand, that is. I think their candies are disgusting. I don't…
November 10, 2011
Brands and their social voice (and how this translates into dog food)
A brand definition for a dog food brand. It defines a purpose for the brand,…
July 22, 2011
Campaigns AND programs in conversation management
Both Twitter and Facebook force companies to think beyond campaigns. Whether they want it or…
July 20, 2011
37signals gives 10.000 fans the finger
I love 37signals and their work. I love their philosophy and I strongly admire many…
July 20, 2011
How Twitter forces gradual engagement
I talked about gradual engagement before and especially how Facebook forces gradual engagement. Where in…
July 11, 2011
Let’s make Facebook sponsored stories obsolete
Many brands already have a Facebook presence. A respectable number of them even has a…
June 7, 2011
How Facebook forces gradual engagement.
Many recent brand efforts are designed to end up in user streams, whether on Facebook,…
June 7, 2011
“A plea for gradual engagement” for KoeweidenPostma
I have been working on the concept of gradual engagement for the last few weeks.…
April 22, 2011
Let’s stop over-hyping gamification. A plea for nudge and choice architecture thinking.
It all started with a tweet I wrote yesterday, "Sorry, I don't believe in gamification…