“Why you shouldn’t use social media” for AGX
I was invited at one of my favorite no-nonsense local digital agencies, the guys and gals of AGX…
Proving Skittles’ absurdism with a brand book
I love Skittles. The brand, that is. I think their candies are disgusting. I don’t even like their…
Brands and their social voice (and how this translates into dog food)
A brand definition for a dog food brand. It defines a purpose for the brand, a tone-of-voice, a…
Campaigns AND programs in conversation management
Both Twitter and Facebook force companies to think beyond campaigns. Whether they want it or not. The infrastructure…
37signals gives 10.000 fans the finger
I love 37signals and their work. I love their philosophy and I strongly admire many of their employees,…
How Twitter forces gradual engagement
I talked about gradual engagement before and especially how Facebook forces gradual engagement. Where in Facebook, engagement is…
Let’s make Facebook sponsored stories obsolete
Many brands already have a Facebook presence. A respectable number of them even has a substantial number of…
How Facebook forces gradual engagement.
Many recent brand efforts are designed to end up in user streams, whether on Facebook, Twitter or any…
“A plea for gradual engagement” for KoeweidenPostma
I have been working on the concept of gradual engagement for the last few weeks. It starts from…
Let’s stop over-hyping gamification. A plea for nudge and choice architecture thinking.
It all started with a tweet I wrote yesterday, “Sorry, I don’t believe in gamification per se. Gamification…