Polle de Maagt
Polle de Maagt
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Browsing Tag

gradual engagement

10 posts
PPresentations posts

“Why you shouldn’t use social media” for AGX

  • byPolle de Maagt
  • 02/12/2011
  • One comment
I was invited at one of my favorite no-nonsense local digital agencies, the guys and gals of AGX…
BBlogposts

Proving Skittles’ absurdism with a brand book

  • byPolle de Maagt
  • 21/11/2011
  • No comments
I love Skittles. The brand, that is. I think their candies are disgusting. I don’t even like their…
BBlogposts

Brands and their social voice (and how this translates into dog food)

  • byPolle de Maagt
  • 10/11/2011
  • No comments
A brand definition for a dog food brand. It defines a purpose for the brand, a tone-of-voice, a…
BBlogposts
Campaigns and programs
Yes! I want to learn more
  • 3 minute read

Campaigns AND programs in conversation management

  • byPolle de Maagt
  • 22/07/2011
  • One comment
Both Twitter and Facebook force companies to think beyond campaigns. Whether they want it or not. The infrastructure…
BBlogposts
Yes! I want to learn more
  • 2 minute read

37signals gives 10.000 fans the finger

  • byPolle de Maagt
  • 20/07/2011
  • 2 comments
I love 37signals and their work. I love their philosophy and I strongly admire many of their employees,…
BBlogposts
Yes! I want to learn more
  • 2 minute read

How Twitter forces gradual engagement

  • byPolle de Maagt
  • 20/07/2011
  • One comment
I talked about gradual engagement before and especially how Facebook forces gradual engagement. Where in Facebook, engagement is…
BBlogposts
Yes! I want to learn more
  • 2 minute read

Let’s make Facebook sponsored stories obsolete

  • byPolle de Maagt
  • 11/07/2011
  • 5 comments
Many brands already have a Facebook presence. A respectable number of them even has a substantial number of…
BBlogposts
Yes! I want to learn more
  • 3 minute read

How Facebook forces gradual engagement.

  • byPolle de Maagt
  • 07/06/2011
  • No comments
Many recent brand efforts are designed to end up in user streams, whether on Facebook, Twitter or any…
PPresentations posts
Yes! I want to learn more
  • 1 minute read

“A plea for gradual engagement” for KoeweidenPostma

  • byPolle de Maagt
  • 07/06/2011
  • No comments
I have been working on the concept of gradual engagement for the last few weeks. It starts from…
BBlogposts

Let’s stop over-hyping gamification. A plea for nudge and choice architecture thinking.

  • byPolle de Maagt
  • 22/04/2011
  • One comment
[blackbirdpie url=”http://twitter.com/#!/Polledemaagt/status/61017357518241792″] It all started with a tweet I wrote yesterday, “Sorry, I don’t believe in gamification per…

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