gradual engagement Archives

Posted by Polle de Maagt

02/12/2011

1 min read

"Why you shouldn't use social media" for AGX

I was invited at one of my favorite no-nonsense local digital agencies,...

Presentations posts

Posted by Polle de Maagt

21/11/2011

1 min read

Proving Skittles' absurdism with a brand book

I love Skittles. The brand, that is. I think their candies are...

Best practices Blogposts

Posted by Polle de Maagt

10/11/2011

5 min read

Brands and their social voice (and how this translates into dog food)

A brand definition for a dog food brand. It defines a purpose...

Best practices Blogposts Brands

22/07/2011

4 min read

Campaigns AND programs in conversation management

Both Twitter and Facebook force companies to think beyond campaigns. Whether they...

Blogposts

20/07/2011

4 min read

37signals gives 10.000 fans the finger

I love 37signals and their work. I love their philosophy and I...

Blogposts Worst practices

20/07/2011

3 min read

How Twitter forces gradual engagement

I talked about gradual engagement before and especially how Facebook forces gradual...

Blogposts Models & Frameworks

11/07/2011

3 min read

Let's make Facebook sponsored stories obsolete

Many brands already have a Facebook presence. A respectable number of them...

Blogposts

07/06/2011

6 min read

How Facebook forces gradual engagement.

Many recent brand efforts are designed to end up in user streams,...

Blogposts Models & Frameworks

07/06/2011

1 min read

"A plea for gradual engagement" for KoeweidenPostma

I have been working on the concept of gradual engagement for the...

Presentations posts

Posted by Polle de Maagt

22/04/2011

5 min read

Let's stop over-hyping gamification. A plea for nudge and choice architecture thinking.

[blackbirdpie url=”http://twitter.com/#!/Polledemaagt/status/61017357518241792″] It all started with a tweet I wrote yesterday, “Sorry,...

Blogposts