I love Skittles. The brand, that is. I think their candies are disgusting. I don’t even like their ads so much. I love it how their absurdistic brand voice translates in true gems of Facebook copy and visual. Crafted to inspire and gradually engage their consumers.
Their brand book has been circulating on the internet for quite some while already, but it still is a textbook example of how to define a social voice for a brand. Enjoy the ride:
Got some other great brand book examples? Please let me know!