What would you do with a 30.000 euro customer? The NMBS, NS and one-sided loyalty.
There aren’t many brands I spend more time with than the Belgian and Dutch railways (NMBS and NS).…
The most important 2% of your customers
Approximately 2% of your customers will rip you off. They will game your system. They will do everything…
So, what’s your zombie invasion?
I overheard a brilliant story while on the train today. A man was telling his friends he had…