Remarkable corporate culture: 25 things about Boondoggle Amsterdam

by Polle on August 18, 2010

Ok, I’m a little biased here (Boondoggle Amsterdam is my current employer), but I think our ubergeek (and managing partner) Tom de Bruyne put together a pretty remarkable list of 25 things about Boondoggle Amsterdam. It is for you to judge to what extent the things match up to our acts.

Feel free to build upon or alter the rules, but please be so kind to respect the Creative Commons license.

  1. Great work is stuff that ends up on T-shirts
  2. We hate to pay for artists, we love to pay for craftsmanship. Artists don’t belong in creative agencies, unless a piece of art is on the briefing.
  3. If it ain’t worth talking, it’s shit.
  4. We are total suckers for smart arguments. We just love to get convinced
  5. We like to see ourselves as the Quentin Tarentino’s of the persuasion industry. We direct brands in such a way that they become truly remarkable. Plus we get to say “fuck” all the time.
  6. We have an unhealthy fascination for Kim Jung Il, one of the last real evil scums. We want to have our own country with worshipings and mindfucking propanda.
  7. No matter where we come, we always prefer Amsterdam.
  8. We are addicted to riding along the canals in Amsterdam going “aaaaaaah” and “ooooooh”.
  9. If we didn’t convince a client, than we weren’t convincing enough. Period.
  10. It is totally forbidden to use Apple as an example in presentations. No serious, you can get fired for that.
  11. Apple is an incredibly interesting brand. They are the most talked about brand on the planet, while meanwhile acting like total dicks.
  12. Sometimes we find ourselves acting like married couples. We’re not sure yet whether that’s a good thing.
  13. Never mistake having fun with not being serious. We’re bloody fanatic about work, we just need to compensate a lot for that.
  14. If you think we hate you, that’s usually not the case. We just think you’re an idiot.
  15. We are absolute suckers for little acts of kindness. We think that world domination is in getting the little details.
  16. We usually get very disappointed in the creativity of the self-proclaimed creative class. Those who were once good in the shouting advertising business, usually suck in the creation of ideas that are driven by a passion to tell, to inspire, to surprise and to get shared.
  17. An idea for an idea is not an idea.
  18. Great ideas make you want to do little dance steps. You just know when you met a great idea.
  19. We get horny by geekness. And by utterly useless knowledge, like the fact that an office desk has 400 times more bacteria than a toilet.
  20. Our Belgian roots manifest themselves at worst when there’s eating involved. When we organize an event, we are only totally stressed out about the catering.
  21. We embrace politics and tactics. When the right idea reaches the right person at the right time with the right arguments, we tend to sit back and smoke a cigar, just like Hanibal of the A-team, mumbling “I love it when a plan comes together”. Some of us add some crotch scratching to this, but this is not a compulsory part of this ritual.
  22. Fresh pasta flamed on a big parmegiani cheese bowl… and other delightful little rituals really make u shut up for like at least half a minute, while leaving a silly grin on our face.
  23. We decided that no strategic planner could leave the office without a translation buddy. Stuff can get really fluffy sometimes.
  24. In a creative agency, democracy is overrated. Collaboration along strikt lines isn’t. And yes, this still leads to subversive ideas.
  25. We all adore the word serendipity, while the word “remarkableness” get us in to really nasty semantic fights.

{ 4 comments… read them below or add one }

francesk0 August 18, 2010 at 12:16

Nice, but is there a translation buddy in the room for n° 17?

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Polle de Maagt August 18, 2010 at 12:31

Damn, we should have left Tom leave the office without one ;)

As far as I'm concerned, there are several possible interpretations:
1) "Let's create an idea" isn't a great idea. We usually work by defining a "purpose", what will a brand ACTUALLY add to the consumer's life. "We created a social movement" sucks as well btw.
2) When you present something, make it 200%, people who will watch your presentation most likely will understand only half of your idea. So while you think it's awesome (and have a biased, more positive perception of the idea), most people will understand a fraction of the awesomeness (and will have a more neutral or even more negative perception).
3) Creatives tend to present "ideas for ideas", vague, arty-farty and sometimes event arrogant rough concepts. That just doesn't cut it.

But maybe we should better ask Tom ;)

Reply

francesk0 August 18, 2010 at 13:54

Mmmokay, makes sense. Thanks for clearing that up. You'd make an excellent translation buddy ;)

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Loohcs August 18, 2010 at 12:49

26. Let a copywriter do his job.

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