October 2010

SintLucas is a breeding ground for new creatives. Every year, I get the chance to inspire all 4th year students to...

Last week, I announced (check mailing) leaving advertising agency Boondoggle for research/consultant firm InSites Consulting. Yep, I was stupid enough to...

Aureus, the Amsterdam-based study association for Economics and Business Administration hosted a masterclass on social media. I approached social media purely...

Ah, Kai Mook, our favorite elephant and lean and mean conversion machine. I used Boondoggle‘s Baby Elephant case for the Antwerp...