Presentations posts

“No, there is no Return On Investment on social media, stupid.” for Aureus

By 23/10/2010 January 5th, 2020 No Comments
[slideshare id=5426038&doc=bd-aureus-101012134417-phpapp02] Aureus, the Amsterdam-based study association for Economics and Business Administration hosted a masterclass on social media. I approached social media purely from a business perspective, influencing the customer decision journey and demanding clear returns on social media investments.

Bart Schuijt did a pretty good overview of the day at Frankwatching with Wilco Verdoold, Roos van Vugt and Jan Mulder.

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