“Why we keep failing in really implementing social media” for #Marcom12
So, social media has been around since 2003. But let’s be honest, not too much has changed in…
“The social business case” for STIMA Social Media Bootcamp #smb0805
Belgian marketing association STIMA organised their Social Media Bootcamp, a mix of easy-intermediate-expert sessions on social. A pretty…
“Why you shouldn’t use social media” for AGX
I was invited at one of my favorite no-nonsense local digital agencies, the guys and gals of AGX…
Four dimensions of social sales
So, what will social media do for my sales? Some hardcore sales people will approach social media merely…
Google (unintentionally) stimulates social media spending
A quick observation/reflection. I was triggered again by the list of the 20 most expensive AdWords keywords. A…
“How social technologies are changing business” for Accenture
My dear friend Jort Possel at Accenture invited me to do a presentation on social technologies and how…
“Use your unused potential. How most (insurance) companies do great stuff, but forget to reap the rewards.” for Ohra
Ohra is a pretty remarkable insurance company in The Netherlands. Like many companies, they already started some social…
Social sales and proving the value of conversations: conversion attribution
What’s the ROI of social media? Every time you try to change a company to be less about…
How Facebook forces gradual engagement.
Many recent brand efforts are designed to end up in user streams, whether on Facebook, Twitter or any…
De burgemeester als conversation manager? GentM daagt Daniel Termont uit tot een twitter experiment.
Gisterenavond was de achtste editie van #GentM, een tiental inspirerende avonden over digitale creativiteit in Gent. De editie…