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“What do you want your consumers to tell about you?” for Stad Antwerpen

This thursday, the city of Antwerp invites it’s entrepreneurs to join an evening of celebrating local entrepreneurship. Pretty much “support your locals” as Robert Gaal would put it.

We were invited to do a short talk on conversation management. Featuring Ghent’s Cafe Rene, Gaston Serpenti, Zone03, Young Planners Belgium, Nike Take Mokum, KLM Surprise, Kay Mook, the Ben & Jerry’s community, Bagels & Beans, Groupon, Choqoa, my favorite B&B in Milan, Slijterijmeisje, Boris Veldhuijzen van Zanten and Gary Vaynerchuck.

Polle de Maagt
Polle de Maagt
http://www.polledemaagt.com
Hi, my name is Polle de Maagt. I challenge organizations to be less about ads and more about acts. For years, I’ve helped brands like KLM Royal Dutch Airlines, Rituals Nike, LEGO and IKEA rethink customer relationships; not through more marketing, but through meaningful experiences. Drawing from design thinking, agile, and service design, I focus on making real change happen.

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