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I’m speaking at #fusionmex … but now what?

I’m really excited to be speaking at #fusionmex in Antwerp this friday. Consider it your annual dose of social media and content marketing buzzwords or just a pretty comfortable gettogether with international topspeakers like Bryan Eisenberg, Lee Odden and Olivier Blanchard. Any way, let me know what you would like to hear (and either hear it live or see the slidedeck later).

On the #fusionmex site, I am introduced to be talking about KLM’s social business case. I could talk about KLM Surprise (soooo 2010), about acts not ads, about change management, about gradual engagement, about Meet & Seat and loads of other (bullshitbingofied) subjects. I could do my standard presentation but might as well involve you guys. What would you like to hear?

Laziness, co-creation and consumer-centricity sometimes coincide … so … what would you like to hear? Let me know via twitter, facebook or the comments below.

P.S. No, I don’t have shares in #fusionmex. I just think J-P and his team did an awesome job.

Polle de Maagt
Polle de Maagt
http://www.polledemaagt.com
Hi, my name is Polle de Maagt. I challenge organizations to be less about ads and more about acts. For years, I’ve helped brands like KLM Royal Dutch Airlines, Rituals Nike, LEGO and IKEA rethink customer relationships; not through more marketing, but through meaningful experiences. Drawing from design thinking, agile, and service design, I focus on making real change happen.

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