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So here’s an overview of the pages and tools on my site.

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Guess I did a bad job with the menu and the search option wasn’t that good either.

Posts by category

Category: Analogy
- How do lobsters grow?
Category: As a platform
- Evernote as a platform.
Category: Auto reply
- Autoreply: Tanga will bet you a pizza
- 404: Email center asks: who to fire for this 404?
- 404: SUE asks: did a fluffy koala die, because you came here?
- Autoreply: But we’re Whatever / Whenever so we will double check and get back to you ASAP
- Out of office: Marlene is herding cows
- Out of office: Polle is training to prevent robots from taking his job (2)
- Out of office: Nicky is traveling to Tokyo
- Out of office: Polle is training to prevent robots from taking his job (1)
- Out of office: Aviation Gin and Ryan Reynolds
- Out of office: Marcel’s super speedy reply
- Out of Office: Radio1’s out of office competition
- Out of Office: Polle tries to live a life he doesn’t need a vacation from
- Autoreply: Boris Veldhuijzen van Zanten’s personal assistant is checking who is interested
- Out of office: Jasper will send you a postcard
- Out of office: Raymond has more important things to do
- Out of office: Polle is replaced by RobotPolle (1)
- Out of Office: the Qantas airways Travelogue
- Out of office: Alex is giving his ventures all of the love they need
- Out of office: Japie’s book review
- Autoreply: Kevin Rose is unsubscribing you because you’re not opening his newsletters
- Out of office: Viktor is figuring out what these guys are singing
- Out of office: Vitaly is running a creative experiment
- Out of office: Jay is slick with sunscreen
- Out of office: Follow Rey while exploring South Africa
- Out of Office: Koen and Johan are on a break
- Out of office: Viktor is maximising #worlddomination points
- Out of office: Viktor is moving stuff
- Out of office: Polle is getting married
- Out of office: Bart zit op een rubberen band
- Autoreply: Freitag enjoys the last sip of their dry martini before shipping
- Autoreply: Fosbury wonders if you need any help
- Autoreply: Maarten only checks his mails a few times a day
- Out of office: Rogier is riding his snowboard instead of reading his e-mail
- Out of office: Jan is all about mobile working solutions
- Out of office: Polle leaving for New Zealand and Australia
- Out of Office: Out of office poetry
- 404: Mint.com’s page is not available, but Justin is
- 404: Involver proves they are all about social
- Autoreply: Little MOO, the bit of software that will be managing your order
- Out of office: Stuck in 1885
- Out of office: Your message will be deleted
- Out of office: Tom is writing a paper
- Out of office: Polle studying happiness
- Out of office: Tom surviving in the big Nothing
- Category: 404
  - 404: Email center asks: who to fire for this 404?
  - 404: SUE asks: did a fluffy koala die, because you came here?
  - 404: Mint.com’s page is not available, but Justin is
  - 404: Involver proves they are all about social
- Category: Out of office replies
  - Out of office: Marlene is herding cows
  - Out of office: Polle is training to prevent robots from taking his job (2)
  - Out of office: Nicky is traveling to Tokyo
  - Out of office: Polle is training to prevent robots from taking his job (1)
  - Out of office: Aviation Gin and Ryan Reynolds
  - Out of office: Marcel’s super speedy reply
  - Out of Office: Radio1’s out of office competition
  - Out of Office: Polle tries to live a life he doesn’t need a vacation from
  - Out of office: Jasper will send you a postcard
  - Out of office: Raymond has more important things to do
  - Out of office: Polle is replaced by RobotPolle (1)
  - Out of Office: the Qantas airways Travelogue
  - Out of office: Alex is giving his ventures all of the love they need
  - Out of office: Japie’s book review
  - Out of office: Viktor is figuring out what these guys are singing
  - Out of office: Vitaly is running a creative experiment
  - Out of office: Jay is slick with sunscreen
  - Out of office: Follow Rey while exploring South Africa
  - Out of Office: Koen and Johan are on a break
  - Out of office: Viktor is maximising #worlddomination points
  - Out of office: Viktor is moving stuff
  - Out of office: Polle is getting married
  - Out of office: Bart zit op een rubberen band
  - Out of office: Rogier is riding his snowboard instead of reading his e-mail
  - Out of office: Jan is all about mobile working solutions
  - Out of office: Polle leaving for New Zealand and Australia
  - Out of Office: Out of office poetry
  - Out of office: Stuck in 1885
  - Out of office: Your message will be deleted
  - Out of office: Tom is writing a paper
  - Out of office: Polle studying happiness
  - Out of office: Tom surviving in the big Nothing
Category: Best advice from others
- Life lessons: Chieko’s four simple sentences
Category: Best practices
- Best practice: Restaurant The Jane using a ‘Did you know’ list to WOW guests
- Best practice: Netflix automatically canceling members who haven’t been watching
- Best practice: Apple being transparent about their system status
- Best practice: Whatever whenever service by W hotels
- Best practice: welcoming first time visitors at Prague’s SaSaZu
- What a difference two cookies make
- Best practice: Secret ‘Mole’ making compliments
- Best practice: Booking.com is finding talent via their source code
- Best practice: Van Moof is shipping bikes as TV’s
- Best practice: Disney hotel housekeeping rearranges toys to delight kids
- Best practice: CitizenM free coffee for the first guest of the day
- Kimpton CEO’s phone number for elite members
- Kimpton ‘secret password’ to be ‘in the know’
- Kimpton ‘Social Hour’: brand storytelling with Champagne
- Kimpton ‘Raid the bar’: free bar credit done right
- Best practice: TNW conference is offering free day care
- Best practice: your umbrella, not the company umbrella
- Best practice: Eerily accurate anniversaries
- Best practice: six-pack of beer for the kitchen
- Better presentations: Janssen Belgium tweeting their quotes
- Best practice: Telco Hi rewrites terms and conditions to be fun
- A tribute to Air New Zealand’s Drew
- Harvest’s smart ambassador tools.
- Droog let’s you try their awesome design stuff it in ‘Droog for rent’
- IKEA-fy your desktop
- Add colour to improve people’s lives: Akzo Nobel’s Let’s colour campaign
- Wrong in so many ways done right: Akzo Nobel CEO Hans Wijers goodbye movie
- Best practice: Colruyt helps you save by saving on paint for parking spots
- Best practice: Colruyt helps you save by saving on shopping carts
- Agency THEY helps you to avoid the crowd, a true Merry Christmas
- Scribd lets you pay in content
- A piece of tape to save energy? Hivos’ small experiment.
- Blurb’s nifty use of the Net Promoter Score
- Business from a 365 day return policy. The Zappos business case.
- Proving Skittles’ absurdism with a brand book
- Welzijnszorg’s rich stories
- Brands and their social voice (and how this translates into dog food)
- Gamification of your business network: Gist helps you learn that name
- The rise of social currency: Incubate.org’s personal affiliate program
- Customer centricity is in the details: “Sorry, sir, we don’t help reservation numbers, we help people.”
- One of the best advocacy campaigns ever: Il Giglio d’Oro Bed & Breakfast in Firenze
- Thank you? Let’s open a support ticket for that.
- Nike’s Ekin tattoos – remarkable culture
- The story of Johnny the Bagger
Category: Better presentations
- Better presentations: Janssen Belgium tweeting their quotes
Category: Brands
- Brands and their social voice (and how this translates into dog food)
- Nike’s Ekin tattoos – remarkable culture
Category: Business models
- Scribd lets you pay in content
Category: Culture
- What Amazon tribes can teach us about focus
- Tony Dungy installing baseball habits
- On thinking less
- Little big details: Your CEO as a customer service agent.
- Culture: Un-training staff to act like humans
- Culture: You don’t just change to be customer centric overnight
Category: Customer experience
- The ice cream principle
- Banned insights
- No web relations? You’re screwed. Web relations is the new normal.
- Managing rising customer expectations
- The theory of managing expectations and conversations
Category: Education
- Best practice: Secret ‘Mole’ making compliments
Category: Family
- The “everything-as-a-song”, a way to have kids remember
Category: Featured
- My wife and I evaluate our relationship every six months
Category: Habits
- What we do as a family to stay sane during Corona times
- I almost died. This is what I learned.
- Tony Dungy installing baseball habits
- On thinking less
- We got rid of our TV
- Once you learn to do something new, you never turn back
- People are predictable.
Category: Hospitality
- Best practice: Restaurant The Jane using a ‘Did you know’ list to WOW guests
- Best practice: Whatever whenever service by W hotels
- What a difference two cookies make
- Best practice: Disney hotel housekeeping rearranges toys to delight kids
- Best practice: CitizenM free coffee for the first guest of the day
- Kimpton CEO’s phone number for elite members
- Kimpton ‘secret password’ to be ‘in the know’
- Kimpton ‘Social Hour’: brand storytelling with Champagne
- Kimpton ‘Raid the bar’: free bar credit done right
- Best practice: TNW conference is offering free day care
- Best practice: six-pack of beer for the kitchen
Category: Human
- People are predictable.
Category: Kimpton
- Kimpton CEO’s phone number for elite members
- Kimpton ‘secret password’ to be ‘in the know’
- Kimpton ‘Social Hour’: brand storytelling with Champagne
- Kimpton ‘Raid the bar’: free bar credit done right
Category: Little big details
- Best practice: Netflix automatically canceling members who haven’t been watching
- Best practice: Apple being transparent about their system status
- Best practice: welcoming first time visitors at Prague’s SaSaZu
- Best practice: Booking.com is finding talent via their source code
- Little big details: Your CEO as a customer service agent.
- Best practice: Eerily accurate anniversaries
- Best practice: Colruyt helps you save by saving on paint for parking spots
- Best practice: Colruyt helps you save by saving on shopping carts
Category: Loyalty & Personalisation
- Perverse incentives: Loyalty programs seducing you to be disloyal
- Autoreply: Kevin Rose is unsubscribing you because you’re not opening his newsletters
Category: Net promoter score
- Kimpton CEO’s phone number for elite members
- Kimpton ‘secret password’ to be ‘in the know’
- Kimpton ‘Social Hour’: brand storytelling with Champagne
- Kimpton ‘Raid the bar’: free bar credit done right
Category: nudge
- Tony Dungy installing baseball habits
- On thinking less
- Add colour to improve people’s lives: Akzo Nobel’s Let’s colour campaign
- A plea for scripted authenticity and kindness
- Small ideas that help to save energy. Hivos’ Seduction project.
- Scribd lets you pay in content
- A piece of tape to save energy? Hivos’ small experiment.
Category: Parenting
- What we do as a family to stay sane during Corona times
- Best practice: Secret ‘Mole’ making compliments
- We got rid of our TV
- How Amazon Echo made me a worse person
- Wow Ella, you’re so beautiful
Category: People cooler than you
- Tijs Vrolix
- Bram Van Oost
- Gaston Serpenti
- Tom de Bruyne
- Tom Palmaerts
Category: Personalisation
- Personalisation: it will get worse before it gets better
- Relativeren van alle statistiek en recommendation engines
- Gepersonaliseerde advertenties in Hyves niet zo gepersonaliseerd
Category: Perverse incentives
- Culture: Un-training staff to act like humans
- Perverse incentives: Loyalty programs seducing you to be disloyal
- Culture: You don’t just change to be customer centric overnight
Category: Presentations posts
- “Why we keep failing in really implementing social media” for #Marcom12
- “Service is sales. Why service management is the single most important thing. Ever.” for Heliview Service Management Conference
- “From social gimmicks to social business; Storytelling in the social age.” for PromaxBDA New Zealand / Australia
- “The social business case” for STIMA Social Media Bootcamp #smb0805
- I’m speaking at #fusionmex … but now what?
- “Do stuff worth sharing. Small steps to success in this digital world.” for #KJ12
- Do-it-yourself health: A plea for technology and nudge mechanisms in health for UMC Utrecht
- “A plea for geeks and fails in public services” for Brussels Regional Informatics Center
- “The noble art of building brands worth sharing” for EURIB
- “Why you shouldn’t use social media” for AGX
- “The noble art of building brands worth sharing” for Lessius Interactive Marketing
- “Taking travel from ads to acts” for Travel 2011
- The most powerful thing on earth: not telling people what to do.
- From remarkable manifestos to remarkable acts for #RTFM11
- “How social technologies are changing business” for Accenture
- “Use your unused potential. How most (insurance) companies do great stuff, but forget to reap the rewards.” for Ohra
- “Personal branding: use your unused potential. Why networking isn’t about networking.” for DHL
- “The launch of Telenet Yelo. A story on conversation management.” for InSites Consulting
- “Service management for conversations” for Fieldservice Conference Heliview
- “A plea for gradual engagement” for KoeweidenPostma
- “Whatever you do, do something worth sharing” for Fontys Hogescholen
- “How social media is the logical next step in loyalty” for Dunck Loyaltycafe
- “The fluffy science behind creating stuff worth sharing” for KLM
- Social media and internal communications: “Consumers want another kind of company” for BViC
- Social media in B2B: “How conversations help you leverage the things you are already doing” for InSites Consulting
- “It’s about time we start re-inventing direct marketing” for Spring Global Mail
- “Don’t trust your teachers. Don’t trust me. Listen to what your grandma told you.” for Fontys
- “Skills of a misspent youth. Or: a rather personal story about my generation” for BVH
- “A presentation about common sense” for Opera Forum London
- “You’re paying the fee for being unremarkable” for Social Media Congres 2011
- “Commit acts, not ads” for InSites Consulting
- “Mobile Marketing Best Practices” for BAQMAR / MOA
- “What do you want your consumers to tell about you?” for Stad Antwerpen
- Japanese edition of “Facebook Marketing 101: Best Practices” for InSites Consulting
- “What do you want your consumers to tell about you?” for Vrijetijdshuis Brabant
- “Casino Marketing in times of social media: from ads to acts” for ICE Gaming London
- “The best digital advertising in the world” for Vlerick Leuven Gent Management School
- “Facebook Marketing 101: Best Practices” for InSites Consulting
- “A plea for happy customers (And why you should forget everything your teacher said)” for Sint Lucas Ghent
- “Conversation management: Manage word-of-mouth to increase business value” for Danone
- “Conversation management: Manage word-of-mouth to increase business value” for Social Media Forum
- “The best strategy: just do awesome shit.” for SintLucas
- “No, there is no Return On Investment on social media, stupid.” for Aureus
- “Transmedia storytelling and other slang for ‘create stuff worth sharing’” for Wereldomroep
- “Wouldn’t it be awesome if we could cut out all advertising?” for Online Tuesday
- “Why this digital age needs a new kind of communication specialist” for Fontys Hogescholen
- “What we can learn from little elephants” for Yonego / E-Sites
- “A tribute to geeks, nerds, hackers and other young scum” for Bibliotheek Netwerk Brabant
- “Digital native” for Dutch Government Voorlichtingsraad (VoRa)
- “Waarom social media klote is” for IAB Interact ’09
- “Het web en toerisme” for Dagtoerisme Limburg
- “Het internet is ouwe meuk” for Savantis
- “Waarom het internet vol klotesites staat” for Hanze Hogescholen Groningen
- “Waarom social media klote is” for ING Marketing Dag
- “Sugarfactory bestaat niet” for Sugarfactory
- “Hyves is zooo 2005” for Crossmarks
- “Waarom social media klote is” for Douglas & Breitner
- “De jeugd heeft het heden” for BZW
- “The internet is broken and YOU are gonna fix it” for NHTV
- “The internet is broken and YOU are gonna fix it” for Sint Lucas Boxtel
- Presentatie “De jeugd heeft de toekomst” voor Communicatieclub Bourgondië
- Presentatie "De jeugd heeft de toekomst" voor Communicatieclub Bourgondië
- Presentatie “We ain’t seen nothin’ yet” voor Hogeschool Leeuwarden
- Presentatie "We ain't seen nothin' yet" voor Hogeschool Leeuwarden
- Presentatie “World 2018” voor Brabant 2018
- Presentatie "World 2018" voor Brabant 2018
- Wat is Medewerker 2.0? Seminar P&A AlumniNetwerk
- Wat is Medewerker 2.0? Seminar P&A AlumniNetwerk
- De toekomst van logistiek op de DHL inspiratiedag
- "Wat marketeers echt moeten met sociale netwerken" voor Vakdag Multichannel DM
- “Wat marketeers echt moeten met sociale netwerken” voor Vakdag Multichannel DM
- Presentatie “Hallo. Laten we praten” over sociale media voor BEET
- Presentatie "Hallo. Laten we praten" over sociale media voor BEET
- Presentatie “Online Zakelijke Netwerken” voor Nyenrode VCV
- Presentatie "Online Zakelijke Netwerken" voor Nyenrode VCV
- Presentatie “Digitaler” voor Hanze HR Seminar 2008
- Presentatie "Digitaler" voor Hanze HR Seminar 2008
- Workshop “Hyves is zóóóóóó middeleeuws” voor Hanze Hogeschool
- Workshop "Hyves is zóóóóóó middeleeuws" voor Hanze Hogeschool
- Gastles “the next web en sociale media” voor Fontys Hogescholen Communicatie (FHC)
- Presentatie “Sociale netwerken en communities” voor Hogeschool van Amsterdam (HvA)
- Presentatie "Sociale netwerken en communities" voor Hogeschool van Amsterdam (HvA)
- Presentatie "We the media/social media" voor de Voorlichtingsraad (VoRa)
- Presentatie “We the media/social media” voor de Voorlichtingsraad (VoRa)
- Presentatie "We the Media" voor studenten Fontys
- Presentatie “We the Media” voor studenten Fontys
- Presentatie “Het Nieuwe Web” voor Marketing Cirkel Limburg
- Presentatie "Het Nieuwe Web" voor Marketing Cirkel Limburg
- Presentatie “Het Nieuwe Web” voor Quoak
- Presentatie "Het Nieuwe Web" voor Quoak
- Online recruitment voor Philips Recruitment Services
- Gastles “The next web” voor Fontys Hogescholen
- Gastles "The next web" voor Fontys Hogescholen
- Online Recruitment voor Noorderlink
Category: Re:Media
- Oorlog, gaming en sharing is caring
Category: Relationships
- What we do as a family to stay sane during Corona times
- My wife and I evaluate our relationship every six months
- The “everything-as-a-song”, a way to have kids remember
Category: Reviews
- Wundrbar, je online acties via een enkel invoerveld
Category: Routines
- Tony Dungy installing baseball habits
- On thinking less
- We got rid of our TV
- Mijn favoriete workhacks van 2008
- People are predictable.
Category: Sales
- Kimpton ‘Raid the bar’: free bar credit done right
Category: Security & Privacy
- China policies and throw-away laptops
Category: Semantics
- The ice cream principle
- Banned insights
Category: The power of words
- Wow Ella, you’re so beautiful
Category: Thoughts
- My first deliberate act of validation
- What Amazon tribes can teach us about focus
- On thinking less
- Why I started blogging (again)
- We got rid of our TV
- Personalisation: it will get worse before it gets better
- How Amazon Echo made me a worse person
- Wow Ella, you’re so beautiful
Category: Tools & Methods
- Yes, there is a right and a wrong way to do post-its
- Reflecting on meetings
- How remote quarterly reviews help me work better
- The ice cream principle
- On being late for meetings
- My wife and I evaluate our relationship every six months
- ‘Doings’ instead of ‘Meetings’
- Category: *Act* and do more
- Category: Design meetings
- Category: Grow your *self*
  - How remote quarterly reviews help me work better
  - My wife and I evaluate our relationship every six months
- Category: Grow your *team*
  - On being late for meetings
  - My wife and I evaluate our relationship every six months
Category: Travel
- How remote quarterly reviews help me work better
- Perverse incentives: Loyalty programs seducing you to be disloyal
- China policies and throw-away laptops
- Category: Remote working
  - How remote quarterly reviews help me work better
Category: Travel
- Kimpton CEO’s phone number for elite members
- Kimpton ‘secret password’ to be ‘in the know’
- Kimpton ‘Social Hour’: brand storytelling with Champagne
- Kimpton ‘Raid the bar’: free bar credit done right
Category: Trolling
- Trolling: Whiteboard W-T-F venn diagram
- Trolling: Things you wish you could say at work
Category: Uncategorized
- Mijn top 10 van Adobe MAX (dag 1): "next year your friends will decide what you watch"
- Mijn top 10 van Adobe MAX (dag 1): “next year your friends will decide what you watch”
Category: Uncategorized
- I almost died. This is what I learned.
- We got rid of our TV
- How Amazon Echo made me a worse person
- Securing your virtual will; making sure my relatives can access my accounts when I pass away
- Leaving my research-friends at InSites Consulting to follow my own path to consumer #worlddomination
- #Vedettmotel: Vedett’s efforts to be conversation-worthy on every brand level
- One of the best advocacy campaigns ever: Il Giglio d’Oro Bed & Breakfast in Firenze
- I was stupid enough to fall in love with a Flemish girl. And so I’m leaving Boondoggle for InSites Consulting.
Category: Voice
- How Amazon Echo made me a worse person
Category: What I think, written down
- My name is Polle. I change companies to be more about acts, not ads.
- My first deliberate act of validation
- What we can learn from ice and ice harvesters
- What Amazon tribes can teach us about focus
- What a difference two cookies make
- LEGO System in Play, a story how hard times help you focus
- Tony Dungy installing baseball habits
- On thinking less
- Kimpton ‘secret password’ to be ‘in the know’
- Kimpton ‘Social Hour’: brand storytelling with Champagne
- Autoreply: Kevin Rose is unsubscribing you because you’re not opening his newsletters
- A plea for scripted authenticity and kindness
- Thank you? Let’s open a support ticket for that.
- What my girlfriend taught me about technology
- Zappos internal emails invite to WOW customers
- Nike’s Ekin tattoos – remarkable culture
- A businesscard that makes you feel like a kid in a candy store
- Remarkable house rules for coffeehouse Bagels & Beans
- The story of Johnny the Bagger
- Relativeren van alle statistiek en recommendation engines
- Category: Acts, not ads
  - My name is Polle. I change companies to be more about acts, not ads.
  - What a difference two cookies make
  - Kimpton ‘secret password’ to be ‘in the know’
  - Kimpton ‘Social Hour’: brand storytelling with Champagne
  - A plea for scripted authenticity and kindness
  - Thank you? Let’s open a support ticket for that.
  - What my girlfriend taught me about technology
  - Zappos internal emails invite to WOW customers
  - A businesscard that makes you feel like a kid in a candy store
  - Remarkable house rules for coffeehouse Bagels & Beans
  - The story of Johnny the Bagger
  - Category: Acts of kindness
  - Category: Little Big Acts
- Category: Change
  - What we can learn from ice and ice harvesters
- Category: Culture eats strategy for breakfast
  - LEGO System in Play, a story how hard times help you focus
  - Nike’s Ekin tattoos – remarkable culture
- Category: Stuff worth sharing
  - Relativeren van alle statistiek en recommendation engines
- Category: Thinking less
  - My first deliberate act of validation
  - What Amazon tribes can teach us about focus
  - Tony Dungy installing baseball habits
  - On thinking less
- Category: Time-well-spent. Time-well-saved
  - Autoreply: Kevin Rose is unsubscribing you because you’re not opening his newsletters
- Category: World Domination
  - LEGO System in Play, a story how hard times help you focus
Category: Workhacks
- Yes, there is a right and a wrong way to do post-its
- Reflecting on meetings
- China policies and throw-away laptops
- Mijn favoriete workhacks van 2008
Category: Worst practices
- The Simple Sabotage Field Manual
- The CIA guide to sabotaging companies
- Gelijk hebben als merk is niet genoeg, Spa Citron
- Foursquare’s brand book, a missed opportunity to prove they’

Sitemap

So here’s an overview of the pages and tools on my site.

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