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  • Polle de Maagt
  • Posted by Polle de Maagt
22/11/2011
4 min read

Foursquare's brand book, a missed opportunity to prove they're all about making the real world easier to use

I love Foursquare‘s purpose “make the real world easier to use”. It’s a plea and commitment to use technology to help...

  • Polle de Maagt
  • Posted by Polle de Maagt
20/07/2011
5 min read

Four dimensions of social sales

So, what will social media do for my sales? Some hardcore sales people will approach social media merely as a 2.0...

  • Polle de Maagt
  • Posted by Polle de Maagt
30/12/2010
3 min read

How the proof is in the draught beer

Last week, I went to a bar with my friend Steven Zwerink and a mutual friend. Steven and I were drinking...

  • Polle de Maagt
  • Posted by Polle de Maagt
10/08/2009
2 min read

A brand is a promise. A reputation is what happened to that promise.

There are brand architects, branding experts, companies that work to reinforce your brand capital or even your digital brand capital. There...

  • Polle de Maagt
  • Posted by Polle de Maagt
08/04/2009
4 min read

Netlog's wapens tegen defriending: games, developers en credit economy

Lorenz Bogaert (CEO Netlog) over de nieuwe Netlog features Vorige week donderdag hield Netlog haar eerste Brand en Developer Integration Day...

  • Polle de Maagt
  • Posted by Polle de Maagt
08/04/2009
4 min read

Netlog's wapens tegen defriending: games, developers en credit economy

Lorenz Bogaert (CEO Netlog) over de nieuwe Netlog features Vorige week donderdag hield Netlog haar eerste Brand en Developer Integration Day...

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