choice architecture

I wrote about the Hivos piece-of-tape-to-save-energy-experiment earlier. The experiment is part of a broader effort by Hivos to enrich society with...

The concept of nudge is the ultimate ‘acts not ads‘. Not telling what people should do, but using behavioral economics, choice...

It all started with a tweet I wrote yesterday, “Sorry, I don’t believe in gamification per se. Gamification is just one...