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It’s interesting to see how marketing campaigns are changing: Marketing is more about acts, not ads. It isn’t about saying what...
Just a quick thought. There is nothing wrong with paying for media. All brands should have a healthy balance between paid,...
Being conversation-worthy, having consumers and clients talk about you. That’s pretty high on the agenda of most brands and organisations. Being...
Groupon (and it’s clones) made pricing sexy again. They used digital technology to leverage ease of use, smart conversion techniques and...
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