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conversation-worthy

  • Polle de Maagt
  • Posted by Polle de Maagt
20/07/2011

It’s interesting to see how marketing campaigns are changing: Marketing is more about acts, not ads. It isn’t about saying what...

  • Polle de Maagt
  • Posted by Polle de Maagt
19/07/2011

Just a quick thought. There is nothing wrong with paying for media. All brands should have a healthy balance between paid,...

  • Polle de Maagt
  • Posted by Polle de Maagt
24/05/2011

Being conversation-worthy, having consumers and clients talk about you. That’s pretty high on the agenda of most brands and organisations. Being...

  • Polle de Maagt
  • Posted by Polle de Maagt
27/04/2011

Groupon (and it’s clones) made pricing sexy again. They used digital technology to leverage ease of use, smart conversion techniques and...

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