Leaving my research-friends at InSites Consulting to follow my own path to consumer #worlddomination
Almost a year ago, I decided to move to Belgium to live with the love of my life,…
First #worlddomination, then a bar
At the annual InSites Consulting internal conference (#iscon), keynote speaker Jean Philip de Tender asked the audience a…
“The launch of Telenet Yelo. A story on conversation management.” for InSites Consulting
Yesterday, we had our New Games New Rules event on social media and research in Rotterdam. I got…
Out of office: Tom is writing a paper
They’re arguably the worst thing that ever happened to mankind – generic out-of-office replies. Join my fight to…
Social media in B2B: “How conversations help you leverage the things you are already doing” for InSites Consulting
It is tempting to approach social media in business to business (B2B) environments the same way we approach…
“It’s about time we start re-inventing direct marketing” for Spring Global Mail
Direct mailings and direct marketing face some pretty interesting challenges. New technologies make it easier than ever to…
“Commit acts, not ads” for InSites Consulting
These are pretty interesting times. Advertising, marketing, customer service and market research are blending and create new opportunities.…
Why I have a boring title. Marketing Consultant.
No conversation starter (pretty smart one, though). No Social Strategy Director. No Social Strategist. No Chief Banana Distribution…