Leaving my research-friends at InSites Consulting to follow my own path to consumer #worlddomination
Almost a year ago, I decided to move to Belgium to live with the love of my life,…
First #worlddomination, then a bar
At the annual InSites Consulting internal conference (#iscon), keynote speaker Jean Philip de Tender asked the audience a…
“The launch of Telenet Yelo. A story on conversation management.” for InSites Consulting
Yesterday, we had our New Games New Rules event on social media and research in Rotterdam. I got…
Social media in B2B: “How conversations help you leverage the things you are already doing” for InSites Consulting
[slideshare id=7441944&doc=20110315cmbcconversationmanagementslideshare-110330003919-phpapp02] It is tempting to approach social media in business to business (B2B) environments the same way…
“It’s about time we start re-inventing direct marketing” for Spring Global Mail
[slideshare id=7411072&doc=20110330cmspringglobalsocialmedia-110328020102-phpapp01] Direct mailings and direct marketing face some pretty interesting challenges. New technologies make it easier than…
“Commit acts, not ads” for InSites Consulting
[slideshare id=6969692&doc=20110218cmrd-110218022255-phpapp01] These are pretty interesting times. Advertising, marketing, customer service and market research are blending and create…
Why I have a boring title. Marketing Consultant.
No conversation starter (pretty smart one, though). No Social Strategy Director. No Social Strategist. No Chief Banana Distribution…