Polle de Maagt

Story-audience matrix.

By Polle de Maagt · First published · Updated · 3 min read

One story, several audiences. Decide per audience which chapters they get, and how much of each, before you write a single version.

The model, the example and why it matters now are for members.In your toolbox: the full version opens below.

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What it does

Keeps track of how the different parts of your story match the different audiences.

Use it for
StoriesSpeechesPresentations
You need
PaperOr sticky notes on a wall
Origin
My own, 2020

The problem.

When I write a story, speech or presentation, the content is often used in more than one setting. It can be as simple as a project that has to be presented to your manager, the board, the rest of the team and an external audience at a conference.

That confuses people. You keep switching gears while you craft the story, which makes your point more diffuse and takes away from its power. At the same time, it often does make sense to have one overall story and reuse it for different audiences.

What is inside.

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  • The modelMembers
  • ExampleMembers
  • Why it matters nowMembers
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