Polle de Maagt

Strategy on a page.

By Polle de Maagt · First written · 4 min read

Strategy on a page puts a whole strategy on one page: why, how and what. It is the visual of the no-nonsense strategy model.

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SOAP, or
in Dutch: SOEP

What it does

Makes a strategy readable, testable and easy to repeat, on one page.

Use it for
Strategy daysBoard updatesOnboarding
You need
One page or a wallA strategy to put on it
Origin
My own, 2026
Related
No-nonsense strategyMembers

Why one page?

Most strategies live in a long document or a deck of fifty slides. Nobody repeats a deck. A page you can hold up, test line by line and hang on a wall.

For me as a strategist it is also a mirror: have I really understood it? It shows when too many models, frameworks or layers have been used. And because it is so condensed, it exposes the noise between the opinions in a management team. That helps you get to the core of the problem, or of the discussion. So it makes sense that this page sometimes sets off a lot of discussion.

Once it is finished, it is a solid base. For the stories you tell, which then always share the same core. For developing the strategy further. Or simply as the one slide you take under your arm, to the supervisory board or the executive board.

In English, Strategy On A Page spells SOAP. In Dutch it is Strategie Op Een Pagina: SOEP. Which means that when it works, we can say “we hebben er SOEP van gemaakt”.

What is inside.

  • Why one pageOpen
  • What goes on the pageMembers
  • The straw manMembers
For members

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Origin: my own, built on the no-nonsense strategy model, 2026. Related: OGSM, must-win battles.

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